The Trump campaign released a couple of new advertisements in target states that have early voting. It’s part of the shift in strategy by the new campaign manager, Bill Stepien. The messaging is basically aimed at the base Trump Republican voters. The message is that Joe Biden is captive of far-left Bernie Sanders, AOC wing of the party. It shouts out: taxes, immigrants and crime.
The Silent Majority strategy is an attempt to replay the Richard Nixon 1972 campaign of running against “acid, amnesty and abortion.” The difference between the Nixon and Trump campaigns is that Nixon managed to quiet most voter concern over the COVID-19 issue of that era – the Vietnam War. Through Vietnamization, Peace with Honor and massive troop reduction from 536,000 in LBJ’s last year to 24,000 in 1972, he could then focus his campaign on social issues and label Democrats “captured by the far-left wing of the party.”
It’s the Pandemic, Stupid
Unfortunately for Stepien, Trump’s still losing by 60 percent to 30 percent the main issue on people’s minds – COVID-19. The Trump campaign is just reinforcing its narrow base, which may get it to 42 percent, but will have a struggle to even get the 46 percent of 2016, much less Hillary Clinton’s 48 percent.
Biden is Not McGovern
The second problem with Stepien, et al’s approach is that George McGovern and the 1972 Democratic Party was clearly controlled by the party’s insurgent wing. McGovern defeated establishment figures, like Ed Muskie and Hubert Humphrey, and the chaotic convention didn’t welcome big city mayors, like Richard Daley, Democratic governors or major labor unions. Biden defeated the liberal wing on Super Tuesday and they surrendered shortly thereafter. The basic Republican message is not a good fit. It’s not 1972.
Watch “Silent Majority” ad here
See Washington Times article:
Trump team’s blitz on Biden shifts to early battlegrounds